Serving as an embedded creative director for Northcoast Promotions Inc., I created all social posts and event graphics from August 2024 through February 2026, led the development of a commerce-enabled website, and collaborated with founder Lisa Nemeth to launch a series of annual business courses for artists. Our efforts drove a triple-digit revenue increase in Q1 and doubled the organization’s social media following. I also taught the Art of Sales and Marketing Your Products exhibitor classes, drawing on more than 30 years of experience as a pioneering entrepreneur. My classes provided artists and makers with practical, accessible strategies for increasing revenue in person and online, designing websites that convert, and using short-form video techniques to increase audience engagement. As part of my strategy, I created a multi-month campaign spotlighting makers across the region, creating content designed to elevate their work while strengthening Northcoast Promotions’ brand reach across the region.
Leading the sales and marketing classes for artists and makers, Susie pulled from 30+ years of experience as a pioneering entrepreneur offering digestible best practices on everything from how to generate more revenue in person and online, how to design a website that leads to real conversions, and digital marketing tips for social media, including how to make short form social media content, like this and this, that leads to more engagement.
Spotlighting top tier makers across the region, Susie developed a multi-month campaign for Northcoast Promotions.