About

SUSIE FRAZIER is an Emmy-winning brand strategist, creative director and media personality specializing in partner activations, omnichannel content creation, and product launches. Susie's expertise helps amplify a brand's voice and site-specific venues through short-form videos, media-rich content, custom publishing, graphic design, website development, article-writing, media coverage, advertising campaigns, and in-person events. 

By immersing herself behind the scenes, and in some cases, serving as the client's brand ambassador, Susie has delivered results like double digit growth in revenue, social media reels that have gone viral, significant increase in brand awareness, more website traffic, and improved public perception of her clients. 

In 2018, she developed widespread recognition for her pioneering design aesthetic, thought-leadership, and healthy lifestyle brand, Designing For Wellness®. Through #designingforwellness books, blog posts, reels, YouTube videos, and iconic art installations based on her unique vision of biophilic design, Susie has provided award-winning work for some of the most recognizable brands in the arts, hospitality, multifamily, and health care sectors.

After receiving her WELL AP credential in 2023, Susie contributed to the International WELL Building Institute's Neurodiversity & Design subcommittee, helping to update the evidence-based practices of the WELL Building Standard. In 2024, she was the only American recipient to receive the the Next Frontier of Design award from the International WELL Building Institute.

Susie has appeared on NBC, FOX, CBS, and PBS through affiliate stations across the U.S, and has been featured in numerous publishing outliets including SUCCESS Magazine, USA Today, Business Insider, Interiors + Sources, Organic Spa Magazine, and Psychology Today.