About
For more than two decades, Susie Frazier has helped organizations, destinations, and communities create experiences that connect people more deeply to place, culture, nature, and one another.
An entrepreneur, author, speaker, media professional, and advocate for sensory health and neuroinclusion, Susie's work sits at the intersection of visitor experience, storytelling, wellness, design, and community engagement. Throughout her career, she has led marketing initiatives, developed products and programs, produced public events, cultivated partnerships, created content, and directed audience engagement strategies that strengthen organizations while creating meaningful experiences for the people they serve.
Her professional journey has spanned the arts, design, tourism, retail, media, manufacturing, and cultural sectors. From leading citywide marketing campaigns and destination-development initiatives to directing revenue-generating creative enterprises and representing brands throughout the Midwest, she has consistently focused on helping people discover, experience, and connect with places in ways that inspire curiosity, belonging, and well-being.
As the founder of the Susie Frazier Showroom and a longtime leader within Cleveland's creative community, Susie helped transform ideas into experiences through exhibitions, retail environments, public programming, events, partnerships, and storytelling. She has worked with organizations ranging from cultural institutions, media outlets, tourism agencies, retailers, artists, and entrepreneurs, helping build audiences, increase visibility, and foster community engagement.
Susie is also the author of the Designing for Wellness® books, public talks, and short form video content, exploring the connection between our environments and our physical, emotional, and mental well-being. Her research and advocacy have expanded into biophilic design, sensory health, and neuroinclusive environments, with a growing focus on how organizations can create spaces and experiences that are more welcoming, accessible, and supportive for all.
Whether developing visitor experiences, creating educational content, speaking to professional audiences, or building partnerships across sectors, Susie remains committed to one central idea: that thoughtfully designed experiences with connections to nature have the power to improve lives, strengthen communities, and create lasting connections between people and place.
Selected Areas of Expertise
• Visitor Experience & Community Engagement
• Biophilic Design & Sensory Health
• Neuroinclusive Environments
• Marketing & Brand Strategy
• Public Relations & Communications
• Destination Development & Tourism
• Event Production & Audience Development
• Partnership Building & Stakeholder Engagement
• Product Development & Revenue Growth
• Public Speaking & Educational Programming
