As a Marketing Consultant to Stebal Drums, a 30-year old drum shop in Willowick, Ohio, Susie Frazier provided PR support, weekly social media content creation and event planning guidance during a 6-month period.
Specializing in short form reels and image-rich graphics, Susie shot daily photos and videos of the happenings at the shop and at public shows where founder, John Stebal, performed live as a professional drummer in over 160 gigs per year.
An example of the her engaging content can be found here:
Susie helped elevate the shop's online presence with image-rich graphics she designed using her own assets or those provided to her by the staff.
In order to bring customers back into the shop each month, Susie introduced and executed an event concept called, SOUNDLAB, in which a professional drummer hosted a play along event on the drum kits in the shop, resulting in stronger community ties and more revenue from repeat customer sales.
By designing rack cards that featured a QR code linking people back to the Stebal Drums website, Susie proposed a method for collateral to be used as a sales tool, even while John was out performing from a stage.
